The Foundation for Successful Real Estate Investing – Millionaire JumpStart

Street Smart Real Estate Investing With Lou Brown

Do you appreciate being able to follow the step-by-step guidance of those who have forged the path of success before you? Do you value non-nonsense education, experience, and wisdom? Are you ready to roll up your sleeves and take action and show the world you can make your dreams a reality in a big way?

Do you want to hear from people who went from where you are now to where you want to be? Do you want to make connections with dozens of like-minded people who share your desire to live life on your terms and have real financial and time freedom? Then YOU BELONG AT Millionaire Jumpstart®!

“If you attend just one investing event this year, it has to be MJS. In just 3 days, you’ll learn more about investing for success from a living legend than you’ve could gather in 10 years of investing on your own. Whatever you do, do not miss this event.” – Anthony Joseph, Phoenix, AZ


0:01 – Introduction – “What is your Wealth Plan for Success?”

0:14 – What to do and how to do it in the real estate business

1:05 – The Street Smart Wealth Plan

1:57 – Find the buyer before you buy a property

12:00 – Aug 27th, 28th & 29th in Pittsburgh, Pennsylvania – – Join to learn more about the Street Smart Wealth Plan

13:41 – Be a VIP to get a chance to talk to Lou one on one

If you’re ready for a more in-depth experience, then you owe it to yourself to investigate my THREE- DAY Millionaire Jumpstart Event. I host it four times a year in various locations, and you can attend LIVE and in person. I’ll be your coach all three days.

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Listen to our Podcast:

The Foundation for Successful Real Estate Investing

Lou Brown:

What is your wealth plan for success?

I just wanted to give you an opportunity to learn more today about what to do and how to do it in real estate. I have been buying, holding, and selling property now for over 40 years. And I wish somebody had told me this, to be honest with you, I learned that business is a formula. And when you understand the formula and you know what to do, you can plug it in and it’s completely duplicatable. So I’m going to share with you today one of my best kept secrets, it’s one of the best things that I’ve been teaching my licensees now for decades, and it’s how to build an amazing multi-million dollar business. So today we’re going to focus on the Street Smart Wealth Plan. And this plan is going to lay things out for you in a way that you can understand, and you can start to plug yourself into the formula for success.

So let’s start with and watch your screen. If you are joining me on Facebook live, you definitely want to watch this. If you’re riding in your car, this is something you can go back and look at a later time. It’s also on YouTube and wherever else this might be shared out. So please do share this out. Please let your friends know that I’ve got some amazing information that I’m sharing today. So let’s talk about the Wealth Plan. What is the Wealth Plan? Well, many of you that have been following me know that I believe that you should find the buyer before you even buy the real estate. And I learned that from the last downturn, the big downturn, right? The big crash that left me holding the bag on about a dozen properties that we had bought, right? Bought cheap.

The formula was working beautifully on the flipping side of things. And all of a sudden, they shut out the lights. They pulled the chairs out from under. They put us in a position where I didn’t have any customers. Well, I had plenty of customers, but the banks were not approving loans. The banks pulled the rug out from under the financing. So, what’s the opportunity? Well, it did present itself. And that was to find the buyer before you even buy. So turning on the House Monster is the first step, and that’s what I call the beginning point. And then what you want to do is buy a property for that. So what we’re going to do is buy right and buy cheap. Now, if you’re like me, you like a bargain, you like a really good deal, well, how do we get bargains?

We find deals no one else knows about. And that’s one of the things that I focus on in our buying strategy is finding those deals that we’re not in competition with everyone else. Next step is to create income, to get out of the job. So if you’re like a lot of people and you’re still working for someone else, you’re still living paycheck to paycheck, you’re still trying to find a solution and an exit, what I’ve discovered is if you can build a foundation of income to replace the income you’ve already got, then you’ve got an amazing opportunity to be able to exit working for someone else and start working for yourself. All right, the next thing is to use tax benefits. Use tax benefits as a profit center. One of the great things about real estate is it gives you the opportunity to actually get what’s called “depreciation write-offs.”

And I’ve covered that in other videos where I talk about the wonderful magic of depreciation and how you can literally be put in a position to zero out your taxes. So let’s just call it, legally, ‘reduce your taxes forever.’ And that’s by using tax benefits that exist in the tax code. But you got to understand what those benefits are and how you can apply them in your own world. Now, the next is to be the bank. I love the fact that our business is actually a financing business, where we’re able to take real estate and give people an opportunity they otherwise wouldn’t have. And the way we’re able to do that is to give them the chance to buy the property that they’re moving into. And we give them a long-term strategy of being able to build up their credit, build up their down payment until they can either go to the bank and qualify for a loan or be able to get their financing from us.

And it works out beautifully. So that’s the bank concept where that creates retirement accelerators for you. And what that means is once you build that dependable, predictable, monthly income, you can have an amazing life. You can have an amazing retirement. You don’t have to worry about social security. You don’t have to worry about whether it’s going to be there for you or not. You don’t have to worry about a pension. You don’t have to worry about a company that might shut down sometime sooner or later as technologies change. All of a sudden a company gets absorbed or it goes bankrupt. They bankrupt out the pension plans, or they simply don’t pay out the pension plans. There’s a lot of municipalities right now that promised pensions to people that never paid those pensions or stopped paying those pensions. So it’s something we don’t have to worry about.

When we have our own assets that we’re earning income on, on a monthly basis, I love the residual income aspect of our business. That’s one of the things I absolutely teach you is cash now, cash flow and cash for ever. So you can do that when you actually convert from flipping fast to flipping slow. And the flipping slow model is to have the ability to receive income when the people move in and also on a monthly basis ongoing while they’re living there and then moving up on your Path To Home Ownership, where they’re increasing the amounts that they’re paying you so that they can move up the ability to actually get financing from you. It’s a marvelous, incredible, amazing way that you can really set your own investments up, so you don’t have to worry about Wall Street. You don’t have to worry about crypto and whether it’s going to come, whether it’s going to go, we don’t have to worry about that with our properties because we’ve already got a customer living there.

And once they move up to the owner-finance or in-house financing level, then they take on all the maintenance on the property. So 100% of the maintenance – a roof, water heater, just like it’s your house – you have to take that responsibility because you’re owning or buying that home. Well, the same thing happens with our in-house financing program, where the customer that’s living there is actually taking on the responsibility to take care of those things. Now the next concept is to pay down and pay off those mortgages, get yourself in the world free and clear because that’s the safest place you could possibly be in your business. And I love to teach people how to do that. You will get freedom sooner because of that. Now the next aspect is to work with the customer that you’ve already got to provide additional services to them, additional benefits to them, and that can create what’s called additional income for you.

Now, what that is, is what we call “profit centers” and where a typical landlord is, is the difference between what they owe on the mortgage plus taxes and insurance, and what they rented out for that difference is their profit. Well, we begin there and add 25 more profit centers above that. Many of which are services for our clients or incentives for our clients to pay timely and do the right thing according to the contract that they signed. So the profit centers that we have built in accelerate your cashflows, thereby creating income to get out of the job even sooner. It’s a powerful concept where you are able to take the properties that you currently own and convert them into much more profitable properties, where you’re literally using the same customers that you have in the same properties. You’re just offering a different program to the customers you already have.

And as a result of that, you can increase your cash flow dramatically and you can increase your monthly income dramatically with the same customer and the same property. Now also using the concept that I started out with finding a customer. Now we offer and find a property for them. And again, you can enjoy all these additional benefits and profits as a result of how you are structuring your business. I said that business is a formula. That’s exactly what I want you to know that we have a formula for success. In fact, the final part of the Wealth Plan is to protect assets by avoiding lawsuits. And the way you avoid lawsuits is to not look like a fat, juicy, ripe tomato ready for the picking. No, you want to have privacy. You want to have protection. You want to have probate avoidance, and you want to have profits.

The 4 Ps of a wonderful thing I discovered called “trusts” – land trusts and personal property trust. Those are the best place to get started in terms of protecting what you’ve got because there’s so many benefits, like I said, privacy, for example, not having your name on public record, the ability to separate and segregate your assets from one another so that there’s not going to be a problem. If there were a problem with one asset, it would not affect or contaminate all the other assets that you’ve got. So you’ve got an opportunity to do that when you learn about that amazing concept called “trust” and in the center of it is to study, learn, systemize, and improve. And so as we work together, one of the things I want to do is teach this to you step-by-step. So I do have an amazing event coming up.

It’s called Millionaire Jumpstart, and it’s going to be in Pittsburgh, Pennsylvania on August 27, 28, and 29. I want you to take advantage of this great event. There’s still seats available, you can get them at You have the chance to learn this entire wealth plan because, guess what, what you’re seeing right here is the layout for my whole 3 days. So for those 3 days, I’m, literally, going to be going through this Wealth Plan and giving you the step-by-step process on this. Not only that, you’re going to be getting a very special manual that I’m going to be giving you as part of the event. So I’ve got some of my best forms and best documents that took me years to create. And this is where I give you the training on the whole enchilada of real estate investing. It’s amazing. There’s a great opportunity for you to build a beautiful multimillion-dollar business that can pass on from generation to generation to generation.

And I’m going to cover all of this so you will be able to implement it in your business. Whether you’re just getting started or whether you’ve been in real estate for years, you are going to benefit from this great 3-day conference. In fact, I give you the opportunity to be a VIP where I’m going to take you to dinner right there at the event, along with a lot of other folks that have chosen to become VIPs at the event. Now you can learn more about that at I strongly encourage you to take advantage of the VIP because you actually also end up with a one-on-one certificate that you can use at any time in your investing career to talk with good old Lou about a deal that you’re working on either now or in the future. And there’s a bunch of other goodies that come with VIP as well.

So I strongly encourage you to do that and join me. It’s going to be an amazing opportunity for you to build that business and reverse the challenges that you might’ve had in real estate. If you’ve been stopped, let me tell you something, this is a great opportunity to get started again and do it the right way. I’ve been challenged in the past, in real estate, and learned what to do and how to do it to avoid that. And I love paying it forward and giving other people the opportunity to duplicate what we do in our own business. Right now we have a multimillion-dollar business and you can have one, too.