You will learn the step-by-step, nut and bolt secrets of NEGOTIATION so that you will never ever have to pay retail for anything ever again.

You will discover how to get more out of every deal, whether you’re buying or selling.

Detailed explanations and role playing reveal the different personality types and how to deal with each of them.

What’s Inside:

  • Learn how to recognize and react to different personalities.
  • Negotiate the best deals with the least effort.
  • Identify areas you can negotiate to maximize your profits.
  • Sign more deals and get what you want in the first offer.
  • Proven techniques to make more money, faster.
  • Negotiations complete manual of proven real estate techniques.
  • Audio Training downloadable for your devices and Forms download (or thumb drive)

Street Smart Investor is used by top real estate investors and professionals throughout the United States.


Everything Is Negotiable!

This volume is designed to take you through the process of negotiating for the best deal. Personalities, needs, desires, and available resources all play a part in the process of making an offer, then having it accepted.  Due to differences in personalities, styles of negotiation, and resources, different people won’t necessarily get the same deals from the same sellers.

That can make it tough to know what is right?! Gaining an understanding and then melding that understanding with your own personality will give you the ability to make the best deal possible for yourself.

That’s what this training is all about!

The First Step is to Learn Your Own Style

You may not realize it, but you need to first understand your own personality type, then learn the types of people you will be negotiating with.  This training will walk you through learning more about your own personality traits by going through the Street Smart Personality Inventory. Knowing who you are is a very important step in becoming an effective negotiator – this is something you don’t want to skip!

This knowledge will pay you BIG dividends down the road many times over if you do the work.

Learn to Get Comfortable With Strangers

You’re going to get comfortable asking personal questions of people you have never met. This insight and information will give you the tools to create the winning deal.  This course has the exercises to help you do this. Then you also get to have some fun doing a little detective work using the tools from Street Smart Secrets of Buying, you should be able to create at least three deals that meet your needs and the needs of the Seller.

Our goal is “Win – Win”

This is my favorite type of negotiation. Nothing to combat. As long as you can meet their needs, you will have a deal. All your negotiations should have this as the goal. Regardless of your personality or theirs, if things are not meshing and you are not communicating, just come back to this simple statement,

“If I can get you what you need and I can get what I need… will that work for you?”

They inevitably say “Yes”. You say, “Win-Win solutions is all we are trying to do here. Let’s review this offer again…” This allows you to refocus the conversation into needs versus wants.

You can’t go wrong with the negotiations volume in your library!


“This is the program I wish I had available to me in July of 1997 when I started my business.”

Trudy Gray, PA

“The information was refreshing. I learned a lot about real estate strategic buying from sellers as well as how to negotiate.”

James J. Jarmon Jr, MD

“Lou’s system restores my drive also educated me on how to deal with the tenants that I have.”

Den, NY

“Lou’ system brings so much valuable information, by following the Lou’s system you are bound to become successful Real Estate Investor.”

Keith Borkenhagen, GA

“Very informative with great energy, great staff, and life-changing information in all events I have attended. Be committed! Go and do, then see the results because success comes with commitment.”

Jasmine S. Walker, CA

“Great information if you’re serious. And I am very motivated to go for it! There are many unconventional ways to purchase a property.”

Kelly Clemens, MD